Reflections illustration
Illustration by Greg Haynes

Who spoke

Dan Rubin
Designer, photographer @danrubin

Dan Rubin

A designer, photographer, and user experience advocate, Dan speaks at conferences and teaches workshops around the world on various topics at events including An Event Apart, South by Southwest, Web Directions, and UX London, as well as having worked with clients including UIE, MailChimp, Google, Yahoo!, Microsoft, Meebo, Geffen/Universal, and IDEO.

Following a stint as Creative Director for MOO.COM in London, Dan currently works with clients around the world through webgraph, a design, branding, strategy, and development studio he co-founded in 1999, and travels the world on photographic commissions for select clientele including O2, RedBull, Starwood Hotels, and more.

Why We Do What We Do

Motivation — it isn’t just a question of what gets us out of bed each morning, makes us work harder on some days than others, helps us quit our jobs or rewrite our lives so we may follow our hearts; from money to passion, our motives influence how and why we solve problems, the morals we apply to our work and our personal lives, and every decision — large or small — we make along the way.

Dan explores how we each approach this question of what drives us and how it affects our lives and our work, through anecdotes from friends, colleagues, historical figures, and personal experience, reminding us of the importance of challenging our motives, and ourselves, to get the best out of life.

Rachel Andrew
Director, @rachelandrew

Rachel Andrew

Rachel Andrew is a front and back-end web developer, author and speaker. Her books include the recent Get Ready for CSS Grid Layout and she is a regular contributor to a number of publications both on and offline. Rachel is co-founder of the CMS Perch, a Google Developer Expert and an Invited Expert to the CSS Working Group. She writes about business and technology on her own site at

Web Standards: a journey back to our roots

The Web Standards Project may have closed its doors, but web standards are still important today. Rachel Andrew will take you on a journey back into our past. To a time where people argued about the merits of using CSS over font tags, we were all experts in complex table based jigsaw puzzles and everyone wanted a guestbook. By remembering where we have come from, we can make sure we don’t repeat the mistakes of the past as we build the future.


In photos