Ideation

Ideation illustration
Illustration by Sean McAlister

Who spoke

Joe Leech headshot
UX Consultant, mrjoe @mrjoe mrjoe.uk

Joe Leech

@MrJoe, Joe to his friends is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience.

A recovering neuroscientist, then a spell as a school teacher, Joe started his UX career 12 years ago. He has worked with organisations like Disney, eBay, Glenfiddich and Marriott.

Psychology and the Perfect Design

In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to innovate and produce a product that meets met and unmet user needs.

What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.

Mark Mason headshot
Director, Design Thinking @MarkMason_dt designthinkingltd.com

Mark Mason

Known as a ‘creative juicer’ Mark empowers individuals and companies of all sizes, enabling them to unlock their creative potential. Mark was a member of the design leadership team and co-founder of the UK design team at Nokia and has a 25-year career in the design industry.

Creativity and Collaboration

Design thinking is becoming increasingly prevalent in today’s business world; companies are realising the importance of harnessing their creativity, building an innovation mind-set and staying one step ahead of the competition.

Mark will share his personal thoughts (and give you some valuable techniques) on ideation, aka ‘brainstorming’ and where it fits in the overall design process, highlighting successful examples from the corporate world at Nokia and his startup business Design Thinking.