Exciting news! We're moving to a new venue and date. Please make note of the updated information below and announcement here.

Breaking Borders

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Reading, UK

Who's speaking?

Joseph Russell headshot
Lead Designer, JH @whatjoesays wearejh.com

Joseph Russell

Joseph is lead designer at JH, an e-commerce agency based in Nottingham, and has worked with with retail start-ups and brands like Nivea, Sunspel, Swoon Editions, Very, Dreams and GHD. He is also part of the Browsersync team and guest-lectures for local web education.

Bricks and Clicks

E-commerce has grown year-on-year, offering convenience for shoppers and economy for businesses. Now, many of those online retailers are exploring innovative ways to integrate with physical stores, contributing to a greater holistic shopping experience. We’ll look at the benefits of this hybrid model and how it is being implemented.

Alex O'Byrne headshot
Director, WeMakeWebsites @alwaysmaking wemakewebsites.com

Alex O'Byrne

Alex is a passionate speaker and expert on the topic of independent retail and ecommerce. He is a co-founder at We Make Websites, the highest rated web design experts on Shopify. We Make Websites have worked with hundreds of retail businesses by building elegant but effective e-commerce websites that generate sales. 40,000 retailers read their e-commerce advice blog every month. Alex teaches the ecommerce course at General Assembly and has spoken at Digital Shoreditch, Social Retail Summit at Google, London College of Fashion's startup incubator FrontRow I/O, Cockpit Arts, Craft Central and StartupWeekend.

10 tried, tested and trusted ways to increase orders through your online store

This talk is based on my experience working with ecommerce merchants everyday. I summarise 10 ways that the best online stores increase their sales, touching on elements of design, usability and process.


Breaking Borders runs on the third Wednesday in the month. Bi-monthly.

19:00 - 21:30(ish), but why not stay for some discussion and drinks afterwards.


11 Castle St, Reading,
Berkshire, RG1 7SB

View our venue on Google Maps.


The best things in life are free. So are our tickets, but please sign up to reserve a space.

What others are saying about it

Checking out the venue for @brkngbrdrs later. I feel like I need to borrow a wax jacket and a horse. pic.twitter.com/YBGj92zqjo

@iknowdavehouse @iknowdavehouse

Enjoyed listening to @lurkmoophy and @bseymour talk @brkngbrdrs, first Berkshire based web event I've attended and very much worth it.

@BeckyBirdUK @BeckyBirdUK

Fab night at @brkngbrdrs learning about responsive images & how theatre design relates to web. Loved both talks. Yay. #bbsessions

@jaz_design @jaz_design

I'm now going to relax at @brkngbrdrs - take the stress out of life and learn something

@steveworkman @steveworkman
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Breaking Borders wouldn't be possible without the support our amazing friends and sponsors.

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We are always looking for more people to get involved with Breaking Borders.

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