Rasika is a user experience professional who has worked in the industry for over a decade. She specializes in information architecture, usability and user research for web and mobile, digital psychology, and cross-cultural UX. Rasika has worked in five countries, in three continents with Fortune 500 companies and start-ups to develop user-focused digital strategies.
Digital persuasion: a cultural and human perspective
We live in a society where we try to equate science, mathematics, or some sort of algorithm to everything we do; especially in the digital environment. This talk will nudge us to take a step back, slow down, and reengage with the human element of everything we design or develop. We’ll investigate some trends in the digital environment from user and cultural psychology perspectives.